Travel & Tourism Website

Project Overview
This is a concept travel website designed to inspire exploration through immersive visuals and smooth user experience. The objective was to create a design that captures the excitement of travel while maintaining clarity and ease of booking for users planning their trips.

Design Process

Planning & Research: Studied popular travel sites like Expedia and TripAdvisor to analyze how users browse destinations, compare packages, and make bookings.

Wireframing: Created user flow and wireframes for homepage, destination pages, and booking sections to ensure intuitive navigation and a simple journey from browsing to inquiry.

Visual Design: Focused on large, high-quality destination imagery with overlay text and soft gradient backgrounds to convey adventure and warmth.

Color Theme: Used a combination of ocean blue, sand beige, and white to reflect calmness and trust, paired with vibrant accent tones for call-to-actions.

Typography: Selected Poppins for headings and Lato for body text to maintain readability with a modern travel aesthetic.

Microinteractions: Added hover effects for destination cards, subtle animations on banners, and smooth scroll transitions to enhance engagement.

Key Features

  • Destination-based grid with quick view details

  • Highlighted packages and seasonal offers

  • Integrated testimonials and traveler reviews section

  • Engaging visual storytelling banners

  • Mobile-friendly design with clear booking CTA

Result
The design delivered a seamless user experience with a strong emotional appeal. It effectively showcased destinations in a visually captivating way, improved discoverability, and provided a clear, structured flow for users to plan and book their trips confidently.

Project Details

  • Travel & Tourism Website
  • UI/UX & Web Design
  • 2024
  • Figma, Canva, Photoshop

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