Project Overview
This is a concept travel website designed to inspire exploration through immersive visuals and smooth user experience. The objective was to create a design that captures the excitement of travel while maintaining clarity and ease of booking for users planning their trips.
Design Process
Planning & Research: Studied popular travel sites like Expedia and TripAdvisor to analyze how users browse destinations, compare packages, and make bookings.
Wireframing: Created user flow and wireframes for homepage, destination pages, and booking sections to ensure intuitive navigation and a simple journey from browsing to inquiry.
Visual Design: Focused on large, high-quality destination imagery with overlay text and soft gradient backgrounds to convey adventure and warmth.
Color Theme: Used a combination of ocean blue, sand beige, and white to reflect calmness and trust, paired with vibrant accent tones for call-to-actions.
Typography: Selected Poppins for headings and Lato for body text to maintain readability with a modern travel aesthetic.
Microinteractions: Added hover effects for destination cards, subtle animations on banners, and smooth scroll transitions to enhance engagement.
Key Features
Destination-based grid with quick view details
Highlighted packages and seasonal offers
Integrated testimonials and traveler reviews section
Engaging visual storytelling banners
Mobile-friendly design with clear booking CTA
Result
The design delivered a seamless user experience with a strong emotional appeal. It effectively showcased destinations in a visually captivating way, improved discoverability, and provided a clear, structured flow for users to plan and book their trips confidently.
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